And he didn’t use any social media to get it there. That’s right, no Facebook, no Twitter, no LinkedIn and no blog. Rick (James) doesn’t even have a website.
So, how did he accomplish this?
Well, it’s a great book to begin with. In twenty-one chapters he explores fascinating tales of shipwrecks, shares the stories of some unique coastal characters and details other noteworthy events in BC maritime history.
West Coast Wrecks a BC bestseller.
The cover, a commissioned painting by Peter Rindlisbacher depicting the wreck of the Geo. S Wright, is stunning. And the book is Harbour Publishing’s Raincoast Chronicles 21.
Raincoast Chronicles have been popular collector items since Howard White published the first one 39 years ago. But still, West CoastWrecks had only been out two weeks when it made the BC Bestseller list and hadn’t received any publicity yet.
So, what’s Rick’s secret? He worked his way onto the bestseller list the old-fashioned way.
By chance he happened to be in Victoria soon after the book came out. He visited every book store he could think of, introduced himself and offered to sign copies of West CoastWrecks.
As a result, many bookstores put ‘Signed by Author’ stickers on the front cover and moved the book to a more prominent display location. Rick repeated the process when he returned home to Courtenay.
Isn’t it thought-provoking to discover that amidst all the social media hype, a little enthusiasm and legwork, coupled with a friendly manner can have such an impact?
Jim Delgado’s affable, dynamic and always doing something cool.
As a maritime archaeologist, he explores old wrecks world-wide and was among the first to dive the Titanic. He was executive director of the Vancouver Maritime Museum for 15 years and hosted the popular TV show, The Sea Hunters, for five.
He’s currently director of the Maritime Heritage Program for the U.S. National Oceanic and Atmospheric Administration, as well as being president of the Institute of Nautical Archaeology. He teaches at universities, contributes to scholarly and academic journals and promotes maritime preservation.
Oh yeah, he also writes books. More than 33 of them at last count. Khubilai Khan’s Lost Fleet: In Search of a Legendary Armada won the James Deetz Award in January. The same month Nuclear Dawn: The Atomic Bomb from the Manhattan Project to the Cold War won the Choice Award for Outstanding Academic Title.
Delgado’s newest book, Silent Killers: Submarines and Underwater Warfare was released in June. And the next one, Iron, Pearls and Gunpowder: The Incredible Saga of a Lost American Civil War Submarine, is already underway.
So how does he manage to do all this and have a life? I asked Jim and this is what he said:
1. I don’t need much sleep.
2. I have a quiet, private office and my wife screens all my calls.
3. I use all my travel time, in airports and on the plane, to work.
There’s not much anyone can do about the amount of sleep they need. But most people can arrange their work space so distractions and interruptions are kept to a minimum.
And when travelling, what better way to silence the overly chatty person sitting next to you, than flipping open your laptop or note book and announcing, ‘I have to work now.’
If you’re really serious about writing, you won’t wait for time to write. You’ll make time.
I really like writing books but there’s one part I hate. And it sneaks up on me every time.
After having several books published, you’d think I’d learn. But nope, there seems to be a big blank spot in my memory about writing a nonfiction book.
It’s an ugly, nasty, teeth-gnashing phase so no wonder I forget it. In fact, the only time I think about it, is when I’m right in the middle of it. Which is where I am right now.
I refer to it as the @#$*! stage of writing a book. Some folks call it the first draft.
This is where I have to take all my research and put it into some sort of cohesive order. That means deciding what goes in what chapter – and worst of all – deciding what’s included and what gets left out.
I know from past experience that intriguing facts and fascinating anecdotes will be cut due to the constraints of space and in the interests of flow. I can deal with that. It’s just all the decisions I need to make right now. Hours are spent staring at the computer screen, shifting text here and there and muttering away. By the end of the day I swear my brain is sweating.
Sometimes I think of this stage of a book like going for a long walk in a forest. There are many trails to take, each offering different experiences, some more exciting or challenging than others.
On rough days I liken it to climbing a rock face. Concentrating and knowing where to put my feet and hands (or facts and anecdotes) is critical. At times the top of the mountain seems impossibly far away.
Once in a while I wonder why the heck I’m doing this. But a glance down tells me I’m closer to the top than the bottom. And I know when I reach the summit, I’ll forget all about the @#$*! stage of writing a book again.
So I keep climbing. Writing my book one chapter, one paragraph, one word at a time.
So here I was — proud as a new parent — with a finished manuscript in a tidy stack on my desk. Virginal white paper, appropriate font, neat margins, properly paginated and oh so vulnerable.
But now I faced that big jump from personal writing to potential exposure to the whole wide world. And, like many a new parent, I wondered how this baby of mine would ever walk on its own.
To take that first step the old school method says to look for publishers who specialize in your particular genre — fiction, poetry, memoir or essay — and write a letter of inquiry hoping that one of them will be interested and request a sample chapter or two which may then lead to a contract. Ah, hope, the writers favourite drug.
When I was through the second draft of The Four Storey Forest I did just that — found publishers who promoted West Coast and Vancouver Island writers. I sent out letters of inquiry and anxiously walked to the mailbox every day in anticipation. Out of the ten letters I wrote, I got not one response.
Refusing to be discouraged, I carried on re-writing, searching for a publisher and following suggestions from published authors.
Simultaneously, I began exploring the world of self-publishing. I was leery of this due to the stigma associated with the term “vanity press” and the pure drivel it often spawns. I thought if my writing made it through the scrutiny of a publisher, it would surely be better. I learned there are editorial contributions and there is publishing and while I thought the two were inextricable, they are not!
Nearing what I thought was a completed book, I sought out freelance editors. You get what you pay for so I’d advise anyone taking this route to shop around and check references thoroughly. My first “editor” seemed a little too interested in signing me up for production services as he heaped unearned praise on my raw and truly un-publishable work.
At the same time, I looked into self-publishing. Two sources of good information were the Vancouver Desktop Publishing Centre and Printorium Bookworks. The first is connected with the wonderful magazine Geist, which is a great read in itself. The second is a print shop that has an excellent how-to guide for self-publishing. However, I was not yet convinced.
In self-publishing, the author retains full responsibility for and control of content, cover design, and distribution/promotion. This obviously means a lot more work. It is an odd paradox; writing is a solitary anti-social act, yet merchandising the finished self-published work requires one to stand up and become a shameless hustler. Some can do this, others cannot.
Another factor is that many literary contests do not accept self-published books simply because of my original fear — so much dross on paper. Nor are self-published works eligible for the most of the few grants available.
So the choice is: sell your soul to a publishing house and in return for the pittance earned, gain professional editorial support and wider publicity, sales and distribution but relinquish a certain amount of income and control; or buy what proofreading and critiquing you need and opt for self-publishing, accepting the joys and sorrows it may bring.
For The Four Storey Forest I was fortunate enough to discover a third way. Through a network of other writers I found a Comox Valley “mom and pop” publishing company who had put out a few books of scholarly note and who were interested in branching out to niche markets with new writers.
So Poplar Publishing did the layout, final proofing, some editing and worked with the printer. The real nuts and bolts stuff. Collectively we created the cover design. Promotion and publicity are my responsibility as is shipping. My publisher has a web page with a PayPal service which means my book has an e‑life. My book baby has taken its first steps out into the world.
I recently started working on a novel, breathing life into the second draft of a manuscript that has been collecting dust for longer than I care to admit. However, it is still a good story and, when finished, I’ll go back to Poplar Publishing and hope they’ll take it on. There’s that word again. Hope.