Preparing to Launch Part 2 — guest blog by Harold Macy

Whatever the occa­sion, go­ing to town re­quires thought as to dress, or could re­quire thought if one was giv­en to care. A quick run to the feed store or Central Builders is pretty straight­for­ward. But for such an event as a book launch, espe­cially if it is one’s own book launch, may call for a bit addi­tional consideration.

If it is a high-brow lit­er­ary event, would I wear the tried and true tweed jack­et with suede el­bow patches, pos­sibly over a sweat­er vest? — how time­less is that combo? Or is it so dated to be pathet­ic. Or per­haps I could try the po-mo look — lots of black, maybe even a fake pier­cing and a temp ‘tat.’

My cri­teria are not driv­en by the whims and caprice of the Style Section of the Globe and Mailwhich we buy each Saturday, but rather by neces­sity. Something that doesn’t show dog hair is high on the list. There is enough black hair in the seat crevices and cranny’s of my truck to knit a new hound. Something that relates to the weath­er, usu­ally water­proof, rein­forces the gum­boot archetype.

Harold Macy is the au­thor of The Four Storey Forest, As Grow the Trees, So too the Heart

But really, I don’t care. I take les­sons from my Grandpa. His long legs were per­petu­ally clad in blue den­im over­alls. Annually, upon Grandma’s ur­ging, he bought a new pair, stiff as boards, which he ini­tially saved for church. After a few months, they be­came his town and house pair. Eventually they were worn in the shop, on the tract­ors and in the calv­ing barn do­ing the chores he loved. After a year or so on this duty, they were fit only for wipe rags. Grandma made quilt squares from any sec­tion that was not thread­bare, grease stained or soiled by the wet but messy mir­acles of anim­als, but there were only few.

But it is not your clothes that are no­ticed at a book launch. It’s your fingernails.

I gave a talk re­cently and was set­ting up to sell and sign books to the good folks in line, money in hand. I glanced down at my hands and saw the half-moon of cargo delin­eat­ing each and every nail. Not only that but there was a stub­born smear of chain­saw oil giv­ing the edge of my hand a del­ic­ate blush of purple, not un­like a fresh bruise. Various scratches. Enough grit in my fin­ger­tips to make cop prints and a dust­ing of Merville Silt, appar­ently a par­tic­u­lar nox­ious ele­ment accord­ing to the Sears Carpet Cleaning Technician who does our rugs once a year.

So, as the first pink-fingered, smooth-handed lady passed me my book to sign, I al­most felt the urge to make some glot­tal grunt to match what really mattered, my hands there on the page. Now her page. Soiled. She glanced down at the vir­ginal page, at my stub­born grime and made a small si­lent “Oh” with her mouth. I felt her gaze, looked up, and gave a wan smile.

Don’t worry about the clothes, check your fin­ger­nails first.

Paula’s note: Harold ori­gin­ally sent the above in as a com­ment to Preparing to Launch, a guest blog by Susan Ketchen. It’s so well writ­ten — and funny — that I de­cided to run it as Preparing to Lauch Part 2

The sub­ject of clothes, fin­ger­nails and po­ten­tially em­bar­rass­ing mo­ments that hap­pen to au­thors at book sign­ings seems to have struck a chord for many writers. Check back in a couple of weeks for Preparing to Launch Part 3 & 4

 

 

Preparing to launch — guest blog by Susan Ketchen

For the nor­mally re­clus­ive au­thor, one of the es­sen­tial com­pon­ents of new book pro­mo­tion is — un­for­tu­nately — The Launch. Even if a form­al af­fair — at a gal­lery, with of­fer­ings of wine, fancy fin­ger-food from an exot­ic cater­er and nap­kins that look like works of art — is avoided, the ven­ue is but one of many many de­cisions which must be made.

The date should be close to the is­su­ing of the book, but not so close that you’re in heart fail­ure for days be­fore, wor­ry­ing about wheth­er you’ll have stock on hand. You also have to de­cide how and when to ad­vert­ise the event, who to in­vite, how many chairs, how much stand­ing room, who will sell the books, and oh yes, what you’re go­ing to say dur­ing your presentation.

But for me, the first and most daunt­ing ques­tion, every time (and I’ve launched three books) is al­ways and im­me­di­ately: What am I go­ing to wear? Perhaps for most people this is not a dif­fi­cult prob­lem to solve. But I live on a small farm, and spend days on end see­ing no one oth­er than people on neigh­bour­ing farms and some­times the Hydro meter reader.

On the few oc­ca­sions I go to town for gro­cer­ies or chick­en feed, my stand­ard of dress aims not for style but for clean­li­ness. I have no idea what is cur­rently fash­ion­able. Reading the Style sec­tion of the Globe and Mail is ab­so­lutely no help — I’m sure they are ca­ter­ing to people on an­oth­er plan­et, the one called “Toronto.”

For one launch, I threw my­self on the mercy of the clerk in a fash­ion store. I told her I needed to stretch be­yond my usu­al com­fort levels, but in ret­ro­spect I think she was bored and look­ing for someone to play a prac­tic­al joke on. I still can’t bear to look at pho­tos of that launch. I wish I’d tucked in my shirt the way I wanted to and not left it dangling the way I was told I must.

For an­oth­er event, I had my en­semble well planned in ad­vance, some­thing light and airy, to min­im­ize sweat (us farm folks sweat) un­der the hot lights in a small room. On the day of the event, it snowed. This was March, on Vancouver Island, where of­ten a whole winter can pass by with no snow at all. Back to the draw­ing board.

And then there’s the shoe prob­lem. In my closets I have rid­ing boots, rub­ber boots, hik­ing boots and run­ners. When I try on clothes in fash­ion stores, the clerks are known to say, “You won’t be wear­ing those shoes, will you?” They will be look­ing askance at my (new­est) run­ners, which are in­ex­plic­ably dirti­er in town than they were when I left the farm. There is of­ten a piece of hay stuck to the laces, be­cause on the way out the drive­way I had to stop and re­spond to a plaint­ive ex­pres­sion from a horse who thought he was hungry.

It oc­curs to me, re-read­ing this ri­dicu­lous state of af­fairs, that per­haps fret­ting about cloth­ing is a form of pro­cras­tin­a­tion, as I avoid think­ing about what surely is the main point of the event: What am I go­ing to talk about?

Well, I could go on about that too, and I would, but the thought of it is mak­ing my palms sweat, which is not good for the keyboard.

Paula’s note: I also suf­fer from out­fit anxi­ety be­fore a book launch. I won­der if this is some­thing only fe­male au­thors go through?

As for Susan’s book, Grows that Way, I was read­ing it in bed one night and kept laugh­ing out loud and wak­ing my part­ner up. I’m long past be­ing a young adult but the ori­gin­al plot, feisty char­ac­ters and fresh writ­ing kept me read­ing – and stifling chuckles — un­til the wee hours of the morn­ing. You can find out more about Susan at www​.susanketchen​.ca.

 

What every writer needs

Every writer craves a pub­lish­er, an ed­it­or and most of all, time to write. An ocean full of story ideas, hefty roy­alty cheques and some re­cog­ni­tion doesn’t hurt either.

But you know what writers need most? Downtime. That’s right, big chunks of do noth­ing time when frag­ments of ideas can bounce around the cra­ni­um and pos­sibly morph into some­thing brilliant.

At some point every writer sits in front of their com­puter strain­ing for the right word, phrase or sen­tence. But let’s say they for­get all that and take a hike with the dog or stand in the shower for a long time let­ting hot wa­ter sluice over their limbs. That’s of­ten when an “aha!” mo­ment and the an­swer to the prob­lem appears.

But how of­ten do any of us give ourselves any real down­time? There’s al­ways an email to an­swer, an er­rand to run or a dead­line to meet. And in today’s high tech world, even a walk in the woods doesn’t guar­an­tee un­in­ter­rup­ted downtime.

Scott Belsky, au­thor of Making Ideas Happen and CEO of Behance, dis­cusses this in “What Happened to Downtime? The Extinction of Deep Thinking & Sacred Space.” According to Belsky, every­one, es­pe­cially cre­at­ive folks, should sched­ule reg­u­lar downtime.

One thing Belsky sug­gests is es­tab­lish­ing a ritu­al for un­plug­ging. Yes, I know it sounds blas­phem­ous but this means mak­ing a point of turn­ing off your com­puter, cell phone, Blackberry and maybe your land­line too.

Downtime on a Sunday af­ter­noon. And, no, I did­n’t chop any wood first.

Sundays are my down­time days. I get up when I want, eat when I want, take a nap if I want, read and putter with no par­tic­u­lar goal in mind. And, even though I don’t com­pletely un­plug, I try not to have the com­puter on for long.

Once a year or so, Rick and I head to Tofino for a totally un­plugged hol­i­day. The beach cab­in we stay at does­n’t have a phone or Internet con­nec­tion and there’s no TV, ra­dio or even a clock.

It’s hard to de­scribe how lib­er­at­ing that is. And the re­lax­a­tion goes way be­yond an ocean view and strolls on the beach. The sense of let­ting go – the re­lief of not hav­ing to check or re­spond to any­thing or any­body — is enormous.

And, what’s really in­ter­est­ing is the cre­at­ive en­ergy I feel after a do noth­ing day or an es­cape to Long Beach. Plot prob­lems seem to dis­solve, a good re­source comes to mind or a pos­sible way to end a chapter presents it­self. Not every time, of course, but enough to know that down­time is an im­port­ant part of be­ing a writer.

Downtime. It’s im­port­ant and I need more of it in my life. So, I’ve just made a big do noth­ing date with my­self for the week­end. Who knows, it might be the best cre­at­ive ses­sion I’ve had in a long time.

 

 

The writing triangle: three essentials for writers

Sometimes it seems like the stars have to be per­fectly aligned in the heav­ens for any real writ­ing to be done, nev­er mind start­ing and fin­ish­ing a book.

But there are some ele­ments that help. Inspiration is one but it’s un­pre­dict­able at the best of times. It’s far bet­ter to use what I call the the writ­ing triangle.

The tri­angle is com­posed of a place, a time and a plan.

Every writer de­serves – and needs – a place to write. Some folks are happy at the kit­chen table or su­per cre­at­ive at the loc­al cap­puccino bar. Personally, I think to be most ef­fect­ive, a per­son should have a room – no mat­ter how small – that they can call all their own. If need be, it can even be part of a room. What’s im­port­ant is that this be a place where you will not be disturbed.

Once you have a place, you need a time. And that doesn’t mean whenev­er you can make time or the cre­at­ive muse hap­pens to strike. If you are ser­i­ous about writ­ing you will make time to pur­sue your craft on a reg­u­lar basis.

This might be a couple of hours in the morn­ing be­fore you go to work, two hours after the kids go to bed or four hours on Saturdays. The im­port­ant de­tail here is to have a reg­u­lar time and stick to it. Make this your time for writ­ing, wheth­er you feel like it or not. Believe me, if you sit in front of a blank screen long enough, the bore­dom will make you want to write.

And, con­trary to pop­u­lar opin­ion or a strong sense of re­spons­ib­il­ity or guilt, very few things will hap­pen that re­quire your im­me­di­ate at­ten­tion. Years ago when my step-daugh­ter was young, I had my writ­ing desk in a corner of the liv­ing room. After many in­ter­rup­tions I nicely but firmly asked her not to dis­turb me un­less we needed to evac­u­ate the house or someone needed to go to the hos­pit­al. It worked. (But hav­ing a private place makes it easier.)

Now for the plan part. If you want to fin­ish a book and not make it your life work, it’s best to give your­self a dead­line. Let’s say you’re start­ing your pro­ject on January 1 and want to have a com­pleted first draft by Sept. 1. Divide those 35 weeks by the num­ber of chapters  you es­tim­ate your book will have. Now you know how much time you can de­vote to each chapter. For ex­ample 35 weeks di­vided by 16 chapters means you can spend about two weeks writ­ing each chapter.

Don’t be overly op­tim­ist­ic – va­ca­tions and life hap­pen and you want to en­joy them. But you also want to fin­ish your book. And don’t get overly anal about your plan; it is a guideline, not writ­ten in stone.

Every time I be­gin a book I make a plan and ad­just it as ne­ces­sary. That means once a month or so I check my plan to see how I’m do­ing. To date I’ve nev­er fin­ished a draft or book when I ini­tially thought I would, but without a place, time and plan, I know it would have taken me much longer.